SHISEIDO 2017 PRESS PREVIEW

NOVEMBER 2017

In celebration of Shiseido's Spring 2018 refreshed Advanced Essential Energy collection, Dera Lee Productions developed an event that strongly personifies the neuroscience technology used in the collection. The event took place in 393 NYC, Chinatown New York which provided a brilliant backdrop for our thirty feet long, floor to ceiling projections that encapsulated our guests. Our design blended modern technology including 3 immersive experience booths created in collaboration with Michelle Harper, owner of Metaphysica Spa in Glendale, California. The immersive experience took guests through a calming atmosphere to reboot and reconnect their senses through the use of light and aromatherapy, guided meditation and crystal healing. These booths complimented our nervous system receptor inspired product display, as our guests were served wine and contemporary Japanese cuisine.