BROOKS RUNNING LEVITATE LAUNCH

SEPTEMBER 2017

Brooks Running launched their new running shoe, Levitate, with a brand new midsole technology that has never been done before in the running world and delivers the most energy return ever. Excited by the DNA AMP technology and the possibilities of infinite energy, Dera Lee Productions created an exciting burst of energy inspired by pop art signage and the “Big Bang” imagery. An explosive three dimensional burst was the eye catching backdrop for the Levitate. This initial burst was carried throughout all the other areas of the event including the Spring 2018 shoe and apparel displays, an interactive world map moment for guests to pin, and gallery wall dedicated to showcasing the DNA amp technology. Guests also enjoyed a challenging, spirited run with Olympic runner Katie Mackey in their new Levitate shoes and was rewarded afterwards with delicious energy smoothies and bites.